A skilled creative professional with more than 20 years’ experience developing and executing a wide variety of successful branding, design projects, and marketing campaigns.
Working on both client and agency side, advising companies and brands breadth of market sectors, directing, managing and (sleeves-up) implementing strategies for growth and change.
After graduating from Goldsmiths University I was employed by prestigious agencies in London and publishing houses in Sydney and have experience at the sharp end of the design industry. I have been fortunate enough to work with exciting clients across a range of sectors, from culture and finance to travel and non-profit, crafting successful campaigns for household brands like Greenpeace, Dove, Sony Ericsson, BBC, and Marie Claire.
the design process
A creative strategy ensures long-term brand success. It’s important to set a stable foundation and not take shortcuts in marketing. A sharp creative strategy is evident along every touch point for a brand. It’s not always measurable but it can set the tone for messaging, design and marketing for years to come.
If a project requires a very specific creative service, a bespoke team of independent senior professionals then I bring these together without the overheads.